Proofreading is so often overlooked. You’ve spent hours, days even, crafting the perfect copy — you spellchecked it, and read it so many times you know it back to front — surely, there’s no need to proofread it? At first glance, you may not notice anything wrong with this sign, but look again.
If you’ve spent your valuable marketing pounds or dollars on getting a sign designed, or worse, thousands of brochures or flyers printed, the last thing you want to discover on delivery, is that there is a glaring typo or spelling mistake slap bang in the middle of your message.
Copywriting errors such as spelling mistakes or poor grammar can do immense harm to your brand. “If they can’t take the time to make sure they’ve spelt things correctly, how can I trust them to produce a quality product, or give me a great service?” your customers will ask.
However, mistakes do happen, and if you do discover an error like the one pictured, for Pete’s sake spend the time and money to correct it — it could cost you a good deal more in lost sales by leaving it in place.
Most of all, never underestimate the importance of proofreading.