Design

What your logo conveys, the quality of your printed materials, the joy or frustration of using your website, and the experience a customer has in store all contribute to the perception people have of your brand.

The visual elements and experiences you present should intrinsically complement the other ways you tell your story. That’s why a lot of our work is focused on using graphic design, experience design and visual media to communicate your brand.

Design

What your logo conveys, the quality of your printed materials, the joy or frustration of using your website, and the experience a customer has in store all contribute to the perception people have of your brand.

The visual elements and experiences you present should intrinsically complement the other ways you tell your story. That’s why a lot of our work is focused on using graphic design, experience design and visual media to communicate your brand.

Our Brand Identity Design service will result in a strong visual identity that will appeal to your target market, communicate the qualities and values of your company, and be the cornerstone of your brand promise.

Your website is likely to be your first point of contact with prospective clients or customers. Our Web Design service will ensure you have a stunning site that engages users and delivers on your business goals.

A wonderful logo and great website are not enough if other aspects of the brand experience frustrate or disappoint people. Our Customer Experience Design service will create customer interactions that delight and encourage loyalty.

Learn more about our process

Our Brand Identity Design service will result in a strong visual identity that will appeal to your target market, communicate the qualities and values of your company, and be the cornerstone of your brand promise.

Your website is likely to be your first point of contact with prospective clients or customers. Our Web Design service will ensure you have a stunning site that engages users and delivers on your business goals.

A wonderful logo and great website are not enough if other aspects of the brand experience frustrate or disappoint people. Our Customer Experience Design service will create customer interactions that delight and encourage loyalty.

Brand Identity Design

  • Discover

    We learn all we can about you, your market and your competition. We clarify your business goals, and we identify the qualities and values your brand needs to communicate.

  • Conceive

    We present a number of different concepts for possible brand identity designs, exploring things like colour, typography, iconography and cultural references.

  • Evolve

    Through a series of design stages we evolve the brand identity into a brand identity system including brand marks & logotype, typography for print & web, colour palettes and tone of voice.

  • Deliver

    The final stage when we package up all the elements of your brand identity into a brand guidelines document or book, and produce branded assets such as stationery and signage.

UX & Web Design

  • Scoping

    We start by establishing what business goals you are looking to achieve, what the site will be required to do, and who is going to use it.

  • User Experience

    We create wireframes, information architecture diagrams, user personas, and user flow charts to ensure that the site is well-organised and intuitive to use.

  • Visual Design

    Through expert use of elements like colour, typography, layout, and photography we design pages that are visually appealing and reflect the qualities of your brand.

  • Prototype

    We translate the static mockup designs into HTML, CSS and Javascript to produce a prototype that gives a comprehensive idea of what the final responsive web design will look like.

  • Build

    Our skilled developers use cutting edge coding techniques to turn the responsive web design into a fully functioning interactive, content managed website.

  • Test

    We monitor the site after launch to ensure that all is performing as it should be, and use analytics and tracking tools to see if further improvements can be made.

Customer Experience Design

  • Profiling

    We get to know your customers — what their needs are, when and how they interact with you, their likes and dislikes — then segment them into a number of target groups.

  • Personas

    We create detailed personas to represent each group of customers, and we make them as “real” as possible because they will be our yardsticks for the experiences we design.

  • Analysis

    We analyse your existing customer journeys — both online and offline. We examine customer feedback, error logs and analytics, then pinpoint areas ripe for improvement.

  • Planning

    With your customers wants and needs in mind, we address the issues we identified, then design a programme for providing improved experiences to engage and delight your customers.

Brand Identity Design

  • Discover

    We learn all we can about you, your market and your competition. We clarify your business goals, and we identify the qualities and values your brand needs to communicate.

  • Conceive

    We present a number of different concepts for possible brand identity designs, exploring things like colour, typography, iconography and cultural references.

  • Evolve

    Through a series of design stages we evolve the brand identity into a brand identity system including brand marks & logotype, typography for print & web, colour palettes and tone of voice.

  • Deliver

    The final stage when we package up all the elements of your brand identity into a brand guidelines document or book, and produce branded assets such as stationery and signage.

UX & Web Design

  • Scoping

    We start by establishing what business goals you are looking to achieve, what the site will be required to do, and who is going to use it.

  • User Experience

    We create wireframes, information architecture diagrams, user personas, and user flow charts to ensure that the site is well-organised and intuitive to use.

  • Visual Design

    Through expert use of elements like colour, typography, layout, and photography we design pages that are visually appealing and reflect the qualities of your brand.

  • Prototype

    We translate the static mockup designs into HTML, CSS and Javascript to produce a prototype that gives a comprehensive idea of what the final responsive web design will look like.

  • Build

    Our skilled developers use cutting edge coding techniques to turn the responsive web design into a fully functioning interactive, content managed website.

  • Test

    We monitor the site after launch to ensure that all is performing as it should be, and use analytics and tracking tools to see if further improvements can be made.

Customer Experience Design

  • Profiling

    We get to know your customers — what their needs are, when and how they interact with you, their likes and dislikes — then segment them into a number of target groups.

  • Personas

    We create detailed personas to represent each group of customers, and we make them as “real” as possible because they will be our yardsticks for the experiences we design.

  • Analysis

    We analyse your existing customer journeys — both online and offline. We examine customer feedback, error logs and analytics, then pinpoint areas ripe for improvement.

  • Planning

    With your customers wants and needs in mind, we address the issues we identified, then design a programme for providing improved experiences to engage and delight your customers.

Recent Design projects…

Recent Design projects…

Get in touch today, and discover how we can help transform your company from a business to a brand.

Perhaps you have a particular project in mind? Or maybe you just want to shoot the breeze and discuss things more generally? Whatever you want to talk about, we’d love to hear from you. So, please get in touch. We’re all ears!

Tel.  020 8399 8138

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Get in touch today, and discover how we can help transform your company from a business to a brand.

Want to learn about our other services? Visit our Strategy or Communications pages.

Want to learn about our other services? Visit our Strategy or Communications pages.