Stand out from the crowd — find your origin story

Two children play as superheroes — find your origin story
Origin stories aren’t just for super heroes — companies can have them too. And they provide a strong foundation on which to build a brand.Six years ago, I was in Los Angeles making a living as an actor and occasional screenwriter. I had worked in the entertainment industry for over a decade, and had loved it. I got to travel … Read More

Six reasons to outsource your marketing to an agency

A "Help Wanted" newspaper advertisement viewed through a magnifying glass – Six reasons to outsource your marketing to an external communications agency

Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More

What makes a great website?

An image of a smartphone and tablet displaying the homepage of the Grand Visual website – What Makes a Great Website?

For most people, their first point of contact with your organisation will be your website. Consequently, it will be at the core of communicating your brand’s story, and will be the hub around which much, if not all, of your marketing and communications will flow. It’s essential that your website tells your story effectively, and creates a good impression of … Read More

How screenwriting principles can help you write better copy

Wj7gAHp copy

Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More

Calls to action

A photo of a fire alarm box with lever – calls to action

If you don’t ask, you won’t get. We received a few questions on the subject of calls to action (or calls-to-action), so we thought we’d cover them in a little more detail. With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a … Read More

The importance of building your tribe

A photo of Masai tribeswomen – Tribus Creative – The Importance of Building Your Tribe

What’s your tribe? A lot of people ask us where we got the name Tribus (pronounced try-bus) from, and we explain that it refers to the three ethnic divisions of Ancient Rome, and is the Latin root of the word tribe. They normally follow up by asking what a tribe has to do with what we do — our answer … Read More

Social media automation

A photo of the Eniac switchboard – Tribus Creative – Social Media Automation

Keeping Up with Social Media Here at Tribus, social media management plays a big part in our integrated marketing campaigns. Being able to monitor what people are saying about our clients (and more generally our clients’ sectors) allows us to reply to questions, offer recommendations, mitigate against negative comments, offer promotions, market products and services, post useful content, and project … Read More

How to instil trust and confidence in your target audience

A still from the Buying Continuum video explaining the Aware stage of the customer journey

Expertise, Experience, Transparency. In a previous video post, Nick spoke about The Buying Continuum, and how to market for the full customer development cycle. The first stage was Unaware, and covered in our last month’s post on this topic. This post will expand on the points covering step two, Aware — how to develop a sense of trust and confidence with … Read More

How to get noticed by your target audience

A partial image of a slide from a presentation about the Buying Continuum – Tribus Creative, outsourced marketing for small business

At the beginning of any client/customer relationship a potential buyer has no idea that you even exist — they are Unaware. This state of unawareness marks the first of five steps in The Buying Continuum, and is arguably the most difficult to overcome. Why? Because you must rise above the noise of every other business (competitor or not) that is … Read More

How to show your brand values to your audience, like a pro.

A still from the Chipotle Scarecrow video — How to Show Your Brand Values Like a Pro

Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More

Forget about SEO

Image for the Google Hummingbird update – Tribus Creative – Forget About SEO

Search Engine Optimisation? No, thanks. As a small business owner, it’s likely that you pay a fair bit of attention to Search Engine Optimisation (SEO). You’ve no doubt read stats that tell you things like the first search result gets a third of the traffic, and that the tenth only gets 2.4 percent (and if you haven’t, I’m sorry you had … Read More

Getting found with Google+ Local Pages

An example of Google Local listings for London restaurants — Getting found with Google+ Local pages

For many small businesses, a significant number of customers come from their local area. A 2011 study by Search Engine Land showed that 59% of US consumers used Google to search for local businesses. A report from Burke (again US focused — UK specific data is not always easy to come by, unfortunately) showed that 76% of people looking for … Read More

Prankvertising: Will everyone see the funny side?

A photo of a woman featured in the Nivea Stress Test prank video - Prankvertising

Telekinesis, Meteors and “Push to add Drama”… You may have heard about a video in which patrons of a New York coffee shop witness a woman seemingly hoist a man up into the air using telekinesis. “Telekinetic Coffee Shop Surprise” is a stunt that promoted the release of the feature film Carrie, and has racked up nearly 62 million views on … Read More

Two compelling reasons to adopt video in your marketing

A close-up photo of a video camera setup for an interview — Two reasons to adopt video marketing

…that you may not have considered Video marketing is a hot topic at the moment, but amidst the talk of search results, conversion rates, mobile adoption etc., the reasons video can be such a persuasive marketing tool often get overlooked. In 1971, Professor Allan Paivio developed his Dual-Coding Theory, which proposes humans can understand and retain information better if it … Read More