Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
How to get noticed by your target audience
At the beginning of any client/customer relationship a potential buyer has no idea that you even exist — they are Unaware. This state of unawareness marks the first of five steps in The Buying Continuum, and is arguably the most difficult to overcome. Why? Because you must rise above the noise of every other business (competitor or not) that is … Read More
6 tips for effective direct mail marketing for small business
When opening the post this morning, I came across a hand written envelope with an adhesive stamp in the top right corner. Intrigued, I grabbed the letter opener to see who was trying to communicate with us in such a semi-archaic manner. It turned out to be a local restaurant advertising their Christmas menu and encouraging us to book now. … Read More
