Jay Conrad Levinson

A photo of Jay Conrad Levinson by photographer Jack Atley

The father of Guerrilla Marketing, On the 10th October 2013,  we were sad to learn of the passing of Jay Conrad Levinson, who died at the age of 80. Known as the “Father of Guerrilla Marketing”, Levinson wrote many books on the subject of business marketing, advertising, and PR, and here at Tribus we base many of our activities on … Read More

The Evolution of Joy and Revolution


Just over two years ago we formed Joy and Revolution with the aim of making great websites, for great people. Since then, we have been lucky enough to work with some great clients from around the world. A number of them came to us with concerns that their online brand was no longer an accurate reflection of what their organisation … Read More

The EU cookie directive — unnecessary and futile, but it’s the law


On the 26th May, Arti­cle 5(3) of the Direc­tive 2002/58/EC of the Euro­pean Par­lia­ment and of the Coun­cil of 12 July 2002 con­cern­ing the pro­cess­ing of per­sonal data and the pro­tec­tion of pri­vacy in the elec­tronic com­mu­ni­ca­tions sec­tor (amended Decem­ber 25th 2009) — more commonly known as the EU cookie directive — will come into force in the UK. This … Read More