Stand out from the crowd — find your origin story

Two children play as superheroes — find your origin story
Origin stories aren’t just for super heroes — companies can have them too. And they provide a strong foundation on which to build a brand.Six years ago, I was in Los Angeles making a living as an actor and occasional screenwriter. I had worked in the entertainment industry for over a decade, and had loved it. I got to travel … Read More

How screenwriting principles can help you write better copy

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Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More

Calls to action

A photo of a fire alarm box with lever – calls to action

If you don’t ask, you won’t get. We received a few questions on the subject of calls to action (or calls-to-action), so we thought we’d cover them in a little more detail. With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a … Read More

Never underestimate the importance of proofreading


Proofreading is so often overlooked. You’ve spent hours, days even, crafting the perfect copy — you spellchecked it, and read it so many times you know it back to front — surely, there’s no need to proofread it? At first glance, you may not notice anything wrong with this sign, but look again. They Welome Everyone If you’ve spent your … Read More

Make the mundane memorable — add some humour to your copy


I recently wrote a post about website copy and storytelling, so I thought in this post, I’d share a couple of great examples of how imaginative copywriting can lift what would normally be plain and ordinary copy into the realm of the attention grabbing and memorable. First up is an example of the oft seen “lost pet” poster. As I was … Read More

Don’t make website errors your user’s fault


Error pages. What are they good for? We all know that the perfect website is an unachievable goal. Sometimes what a user is looking for just doesn’t exist, sometimes servers and systems fail, sometimes a bit of errant code gets into the page and causes an error — in the words of Osgood Fielding III, “nobody’s perfect”. For that reason … Read More