Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them?
You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency like ours makes sense for the small business owner:
Differentiation is key when trying to take market share from the competition. To stay competitive outsource communications agencies are always seeking inventive, imaginative ways to make your business rise above the throng. They will also look at your business with the eyes of a prospective client or consumer, and may see ways to differentiate your company that you have overlooked. If what you do is different from your competitors, your brand communications should be too.
Outsource marketing agencies tend to work with a range of clients from many industry sectors, which encourages a cross-pollination of ideas. We have clients in sectors as diverse as theatre education, mining, digital advertising, and hospitality, and what we learn from one client can often be adapted to another. In addition, whilst your employees are experts in their fields, it sometimes needs an outsider’s viewpoint to find the right solution.
The world of marketing has undergone rapid change in recent years. Technologies and media that didn’t exist a few years ago are now important channels in any marketing campaign, and every few weeks a new product, service or concept is hailed as “the next big thing”. Many agencies, including Tribus, stay on top of new trends and developments, and are always assessing their value to clients.
Hiring an external agency will usually give you a multi-disciplinary team. Even a small agency such as ours has a wide selection of expertise available at a moment’s notice. With skills ranging from design and web development, through copywriting, to filmmaking, we have a broad palette to work with, and are quick to adapt. And, if there’s a particular skill set we don’t have in-house, we can call upon a network of specialist agencies and freelancers to quickly provide what we need. Many other agencies, from large to boutique, can offer you an equally diverse talent pool.
Because you’ll be hiring an agency, you won’t need to worry about the costs associated with taking on an employee – recruitment fees, PAYE, insurance, pension, hardware, office space, etc. You pay a fixed price each month, and get a whole agency at your disposal. It makes managing cash-flow easier, and if for any reason you need to cutback, you can do so quickly without the worry of additional costs.
Return on investment
Effective marketing agencies are metrics driven. Most, if not all, of the activity they undertake for you should be measurable. We use a variety of tracking and measurement tools to monitor the work we do for our clients, which means we are able to track their return on investment. When something is working well, we’ll know and will try to capitalise on its success. If something isn’t working out, we can make changes early on to minimise a client’s exposure.
Get in touch
So, are you looking to outsource your marketing? If you’re considering hiring an external agency to handle your brand communications, please give us a call or send an email — we’ll be happy to offer you a consultation and quote.