Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More
How to instil trust and confidence in your target audience
Expertise, Experience, Transparency. In a previous video post, Nick spoke about The Buying Continuum, and how to market for the full customer development cycle. The first stage was Unaware, and covered in our last month’s post on this topic. This post will expand on the points covering step two, Aware — how to develop a sense of trust and confidence with … Read More
How to show your brand values to your audience, like a pro.
Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More
Forget about SEO
Search Engine Optimisation? No, thanks. As a small business owner, it’s likely that you pay a fair bit of attention to Search Engine Optimisation (SEO). You’ve no doubt read stats that tell you things like the first search result gets a third of the traffic, and that the tenth only gets 2.4 percent (and if you haven’t, I’m sorry you had … Read More
