I never ceased to be surprised and impressed by the inventive and fun ways that small businesses find to market their services and products. Take, for example, this simple chalk board sign I came across on the wall of a pub in Kingston upon Thames.

False, but amusing, advertising.

It was probably no coincidence that it was April 1st when I saw it. I’d never considered going into that pub before, but I’m thinking about it now — if the sign is anything to go by, the staff have a good sense of humour and know how to have fun.

About the Author

Nick Irons

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Nick Irons is Co-founder and Creative Director of Tribus Creative Ltd., a brand communications company for small businesses. He spent almost fifteen years in the entertainment industry as a writer, producer, and performer, before moving into branding and design consultancy. He is a fervent believer in the power of storytelling to unlock the value in brands both big and small.