Make the mundane memorable — add some humour to your copy


I recently wrote a post about website copy and storytelling, so I thought in this post, I’d share a couple of great examples of how imaginative copywriting can lift what would normally be plain and ordinary copy into the realm of the attention grabbing and memorable. First up is an example of the oft seen “lost pet” poster. As I was … Read More

Don’t make website errors your user’s fault


Error pages. What are they good for? We all know that the perfect website is an unachievable goal. Sometimes what a user is looking for just doesn’t exist, sometimes servers and systems fail, sometimes a bit of errant code gets into the page and causes an error — in the words of Osgood Fielding III, “nobody’s perfect”. For that reason … Read More

One Web, Multiple Experiences


The whole industry seems to be neck deep in responsive web design at the moment, with sites popping up all over the place. It’s been almost 18 months since Ethan Marcotte’s infamous introduction to the concept, and the launch two weeks ago of the Boston Globe responsive site is its first real test on a high-traffic, high-powered content management system. … Read More