Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
Social media automation
Keeping Up with Social Media Here at Tribus, social media management plays a big part in our integrated marketing campaigns. Being able to monitor what people are saying about our clients (and more generally our clients’ sectors) allows us to reply to questions, offer recommendations, mitigate against negative comments, offer promotions, market products and services, post useful content, and project … Read More
How to instil trust and confidence in your target audience
Expertise, Experience, Transparency. In a previous video post, Nick spoke about The Buying Continuum, and how to market for the full customer development cycle. The first stage was Unaware, and covered in our last month’s post on this topic. This post will expand on the points covering step two, Aware — how to develop a sense of trust and confidence with … Read More
How to get noticed by your target audience
At the beginning of any client/customer relationship a potential buyer has no idea that you even exist — they are Unaware. This state of unawareness marks the first of five steps in The Buying Continuum, and is arguably the most difficult to overcome. Why? Because you must rise above the noise of every other business (competitor or not) that is … Read More
How to show your brand values to your audience, like a pro.
Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More
Getting found with Google+ Local Pages
For many small businesses, a significant number of customers come from their local area. A 2011 study by Search Engine Land showed that 59% of US consumers used Google to search for local businesses. A report from Burke (again US focused — UK specific data is not always easy to come by, unfortunately) showed that 76% of people looking for … Read More
Those Little Tikes: What WeBuyAnyToyCar teaches us about responsive marketing
Yesterday, WeBuyAnyCar.com, the used car website, demonstrated excellence in timely and authentic responsive marketing. At the weekend twitterer Jamie Jones (@jamieDMJ) (and, as it turned out, aka Adam Jennings) tweeted a photo of a letter purported to be from WeBuyAnyCar in which the company declined to buy his “Little Tikes” toy car. The letter turned out to be fake, but … Read More
Protecting your Brand Identity Ecosystem
In my last post, I wrote about how we have recently established a web strategy that aims to develop, nurture and evolve an organisation’s online presence – we call it the Brand Identity Ecosystem. Fig 1: The Brand Identity Ecosystem with all of its possible elements. Building a successful ecosystem is not possible without measurement. Organisations must establish a means of measuring … Read More
What a comedian and an author can teach us about marketing on the web
What can a novelist with a still relatively small, but enthusiastic and rapidly growing fan-base, and a comedian with a non-mainstream but passionate audience teach us about content ownership and digital marketing? Control the medium, control the message Louis C.K. is not a particularly well known performer here in the UK, but in the United States he is rapidly becoming a household … Read More
The Brand Identity Ecosystem
The World Wide Web has come a long way in the last decade. As a species, our drive to connect, communicate and explore has given rise to a number of revolutionary online environments that have allowed people separated by thousands of miles to communicate at any time of the day, and with little cost. Facebook and Twitter are currently the … Read More
