Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
The importance of building your tribe
What’s your tribe? A lot of people ask us where we got the name Tribus (pronounced try-bus) from, and we explain that it refers to the three ethnic divisions of Ancient Rome, and is the Latin root of the word tribe. They normally follow up by asking what a tribe has to do with what we do — our answer … Read More
Prankvertising: Will everyone see the funny side?
Telekinesis, Meteors and “Push to add Drama”… You may have heard about a video in which patrons of a New York coffee shop witness a woman seemingly hoist a man up into the air using telekinesis. “Telekinetic Coffee Shop Surprise” is a stunt that promoted the release of the feature film Carrie, and has racked up nearly 62 million views on … Read More
Jay Conrad Levinson
The father of Guerrilla Marketing, On the 10th October 2013, we were sad to learn of the passing of Jay Conrad Levinson, who died at the age of 80. Known as the “Father of Guerrilla Marketing”, Levinson wrote many books on the subject of business marketing, advertising, and PR, and here at Tribus we base many of our activities on … Read More
Those Little Tikes: What WeBuyAnyToyCar teaches us about responsive marketing
Yesterday, WeBuyAnyCar.com, the used car website, demonstrated excellence in timely and authentic responsive marketing. At the weekend twitterer Jamie Jones (@jamieDMJ) (and, as it turned out, aka Adam Jennings) tweeted a photo of a letter purported to be from WeBuyAnyCar in which the company declined to buy his “Little Tikes” toy car. The letter turned out to be fake, but … Read More
Resignation by cake — exemplary guerrilla marketing
A small business owner takes the guerrilla marketing principle to heart and achieves a marketing reach he couldn’t have imagined in his wildest dreams. Yesterday, the Guardian website (along with many others) featured an article about Chris Holmes, a Border Force immigration officer at Stansted Airport, England, who resigned from his post in a unique, and rather sweet way — … Read More
Topless bartenders and false advertising
I never ceased to be surprised and impressed by the inventive and fun ways that small businesses find to market their services and products. Take, for example, this simple chalk board sign I came across on the wall of a pub in Kingston upon Thames. False, but amusing, advertising. It was probably no coincidence that it was April 1st when … Read More
What a comedian and an author can teach us about marketing on the web
What can a novelist with a still relatively small, but enthusiastic and rapidly growing fan-base, and a comedian with a non-mainstream but passionate audience teach us about content ownership and digital marketing? Control the medium, control the message Louis C.K. is not a particularly well known performer here in the UK, but in the United States he is rapidly becoming a household … Read More
