If you’ve read any of our posts or pages about brand, you’ll know that we consider a brand to be a lot more than just a logo. But your logo (or brand mark), typography, colours, and strapline are still very important elements of your brand — they will often be the first aspects of your brand a prospective patron sees, … Read More
Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
For most people, their first point of contact with your organisation will be your website. Consequently, it will be at the core of communicating your brand’s story, and will be the hub around which much, if not all, of your marketing and communications will flow. It’s essential that your website tells your story effectively, and creates a good impression of … Read More
Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More
If you don’t ask, you won’t get. We received a few questions on the subject of calls to action (or calls-to-action), so we thought we’d cover them in a little more detail. With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a … Read More
What’s your tribe? A lot of people ask us where we got the name Tribus (pronounced try-bus) from, and we explain that it refers to the three ethnic divisions of Ancient Rome, and is the Latin root of the word tribe. They normally follow up by asking what a tribe has to do with what we do — our answer … Read More
Keeping Up with Social Media Here at Tribus, social media management plays a big part in our integrated marketing campaigns. Being able to monitor what people are saying about our clients (and more generally our clients’ sectors) allows us to reply to questions, offer recommendations, mitigate against negative comments, offer promotions, market products and services, post useful content, and project … Read More
Expertise, Experience, Transparency. In a previous video post, Nick spoke about The Buying Continuum, and how to market for the full customer development cycle. The first stage was Unaware, and covered in our last month’s post on this topic. This post will expand on the points covering step two, Aware — how to develop a sense of trust and confidence with … Read More
At the beginning of any client/customer relationship a potential buyer has no idea that you even exist — they are Unaware. This state of unawareness marks the first of five steps in The Buying Continuum, and is arguably the most difficult to overcome. Why? Because you must rise above the noise of every other business (competitor or not) that is … Read More
Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More
Search Engine Optimisation? No, thanks. As a small business owner, it’s likely that you pay a fair bit of attention to Search Engine Optimisation (SEO). You’ve no doubt read stats that tell you things like the first search result gets a third of the traffic, and that the tenth only gets 2.4 percent (and if you haven’t, I’m sorry you had … Read More
For many small businesses, a significant number of customers come from their local area. A 2011 study by Search Engine Land showed that 59% of US consumers used Google to search for local businesses. A report from Burke (again US focused — UK specific data is not always easy to come by, unfortunately) showed that 76% of people looking for … Read More
Telekinesis, Meteors and “Push to add Drama”… You may have heard about a video in which patrons of a New York coffee shop witness a woman seemingly hoist a man up into the air using telekinesis. “Telekinetic Coffee Shop Surprise” is a stunt that promoted the release of the feature film Carrie, and has racked up nearly 62 million views on … Read More
