Yesterday, WeBuyAnyCar.com, the used car website, demonstrated excellence in timely and authentic responsive marketing. At the weekend twitterer Jamie Jones (@jamieDMJ) (and, as it turned out, aka Adam Jennings) tweeted a photo of a letter purported to be from WeBuyAnyCar in which the company declined to buy his “Little Tikes” toy car. The letter turned out to be fake, but … Read More
What a comedian and an author can teach us about marketing on the web
What can a novelist with a still relatively small, but enthusiastic and rapidly growing fan-base, and a comedian with a non-mainstream but passionate audience teach us about content ownership and digital marketing? Control the medium, control the message Louis C.K. is not a particularly well known performer here in the UK, but in the United States he is rapidly becoming a household … Read More
