Evans Cycles — talking to customers where they live

evans-cycles-featured

Yesterday I joined the thousands dotted along the route of the London Marathon to cheer on a couple of friends as they participated in the 26.2 mile race (congratulations Chris and Shareef). On my way home I spotted a neat little bit of guerrilla advertising at Waterloo Station. Evans Cycles, a well-known chain of bicycle shops here in London, had … Read More