Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
Want to engage your prospects? Tell them a story
How often have you visited a company’s website to read something like “we go the extra mile”, “we give one hundred and ten percent”, or “our product is best in class”? I’ve lost track of the number of companies that make those kind of statements on the homepage, but offer nothing to back them up. All the statements about service, … Read More
The Buying Continuum: How to turn your social media followers into buyers
Have you ever seen those Twitter accounts that are following tens of thousands of people, and are being followed by roughly the same number? It seems to be a growing trend with users of the social network to follow any and every account they come across, in the hope that they receive the same in return. After some digging around, … Read More
