If you’ve read any of our posts or pages about brand, you’ll know that we consider a brand to be a lot more than just a logo. But your logo (or brand mark), typography, colours, and strapline are still very important elements of your brand — they will often be the first aspects of your brand a prospective patron sees, … Read More
Six reasons to outsource your marketing to an agency
Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
What makes a great website?
For most people, their first point of contact with your organisation will be your website. Consequently, it will be at the core of communicating your brand’s story, and will be the hub around which much, if not all, of your marketing and communications will flow. It’s essential that your website tells your story effectively, and creates a good impression of … Read More
One Web, Multiple Experiences
The whole industry seems to be neck deep in responsive web design at the moment, with sites popping up all over the place. It’s been almost 18 months since Ethan Marcotte’s infamous introduction to the concept, and the launch two weeks ago of the Boston Globe responsive site is its first real test on a high-traffic, high-powered content management system. … Read More
