Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
How to instil trust and confidence in your target audience
Expertise, Experience, Transparency. In a previous video post, Nick spoke about The Buying Continuum, and how to market for the full customer development cycle. The first stage was Unaware, and covered in our last month’s post on this topic. This post will expand on the points covering step two, Aware — how to develop a sense of trust and confidence with … Read More
How to show your brand values to your audience, like a pro.
Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More
Prankvertising: Will everyone see the funny side?
Telekinesis, Meteors and “Push to add Drama”… You may have heard about a video in which patrons of a New York coffee shop witness a woman seemingly hoist a man up into the air using telekinesis. “Telekinetic Coffee Shop Surprise” is a stunt that promoted the release of the feature film Carrie, and has racked up nearly 62 million views on … Read More
Two compelling reasons to adopt video in your marketing
…that you may not have considered Video marketing is a hot topic at the moment, but amidst the talk of search results, conversion rates, mobile adoption etc., the reasons video can be such a persuasive marketing tool often get overlooked. In 1971, Professor Allan Paivio developed his Dual-Coding Theory, which proposes humans can understand and retain information better if it … Read More
