Marketing and communications are an important part of a company’s survival, stability and growth. But who should take care of them? You could do it all yourself, if you have the time. You could hire an in-house marketer. Or you can outsource your marketing and brand communications to an external agency. Here are six reasons we think choosing an agency … Read More
Small business marketing: How do you measure return on investment?
At some point, every small business owner asks themselves whether their marketing activities are making a difference, and they wonder if the time and money they are allocating to a marketing channel is yielding any kind of return on investment (ROI). The most effective way to measure return on investment is to build a system of metrics that gauge the … Read More
Email marketing for charities – Part 2
How I raised almost £500 with just five e-mails In part 1, I wrote about how compelling content, bold call-to-actions, and landing pages, can go a long way in persuading someone to donate to charity. In this final part on email marketing for charities, I’ll explain the importance of measuring success (or failure), and how to react and build momentum. … Read More
Email marketing for charities – Part 1
How I raised almost £500 with just five e-mails For any charity or non-profit organisation, fundraising plays a key role in their survival. It’s absolutely vital for staff, volunteers and supporters, to generate enough cash-flow for them to be able to carry out their mission, and the only way to achieve this is through effective, targeted marketing. Although it’s been … Read More
The Brand Identity Ecosystem
The World Wide Web has come a long way in the last decade. As a species, our drive to connect, communicate and explore has given rise to a number of revolutionary online environments that have allowed people separated by thousands of miles to communicate at any time of the day, and with little cost. Facebook and Twitter are currently the … Read More
