For most people, their first point of contact with your organisation will be your website. Consequently, it will be at the core of communicating your brand’s story, and will be the hub around which much, if not all, of your marketing and communications will flow. It’s essential that your website tells your story effectively, and creates a good impression of … Read More
Forget about SEO
Search Engine Optimisation? No, thanks. As a small business owner, it’s likely that you pay a fair bit of attention to Search Engine Optimisation (SEO). You’ve no doubt read stats that tell you things like the first search result gets a third of the traffic, and that the tenth only gets 2.4 percent (and if you haven’t, I’m sorry you had … Read More
Getting found with Google+ Local Pages
For many small businesses, a significant number of customers come from their local area. A 2011 study by Search Engine Land showed that 59% of US consumers used Google to search for local businesses. A report from Burke (again US focused — UK specific data is not always easy to come by, unfortunately) showed that 76% of people looking for … Read More
