Stand out from the crowd — find your origin story

Two children play as superheroes — find your origin story
Origin stories aren’t just for super heroes — companies can have them too. And they provide a strong foundation on which to build a brand.Six years ago, I was in Los Angeles making a living as an actor and occasional screenwriter. I had worked in the entertainment industry for over a decade, and had loved it. I got to travel … Read More

How screenwriting principles can help you write better copy

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Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More