Stand out from the crowd — find your origin story

Two children play as superheroes — find your origin story
Origin stories aren’t just for super heroes — companies can have them too. And they provide a strong foundation on which to build a brand.Six years ago, I was in Los Angeles making a living as an actor and occasional screenwriter. I had worked in the entertainment industry for over a decade, and had loved it. I got to travel … Read More

Brand Storytelling: How to find compelling stories

brand-storytelling-old-books

In an article for the Talk Business Magazine website, I wrote about using brand storytelling to market a company’s products and services. I drew on three examples of companies that had used compelling stories to engage the emotion or imagination of their prospective customers — Saddleback Leather (which I have mentioned before), Waitrose, and one of my own clients (discretion … Read More