Two compelling reasons to adopt video in your marketing

A close-up photo of a video camera setup for an interview — Two reasons to adopt video marketing

…that you may not have considered Video marketing is a hot topic at the moment, but amidst the talk of search results, conversion rates, mobile adoption etc., the reasons video can be such a persuasive marketing tool often get overlooked. In 1971, Professor Allan Paivio developed his Dual-Coding Theory, which proposes humans can understand and retain information better if it … Read More