How I raised almost £500 with just five e-mails In part 1, I wrote about how compelling content, bold call-to-actions, and landing pages, can go a long way in persuading someone to donate to charity. In this final part on email marketing for charities, I’ll explain the importance of measuring success (or failure), and how to react and build momentum. … Read More
Email marketing for charities – Part 1
How I raised almost £500 with just five e-mails For any charity or non-profit organisation, fundraising plays a key role in their survival. It’s absolutely vital for staff, volunteers and supporters, to generate enough cash-flow for them to be able to carry out their mission, and the only way to achieve this is through effective, targeted marketing. Although it’s been … Read More
