If you don’t ask, you won’t get. We received a few questions on the subject of calls to action (or calls-to-action), so we thought we’d cover them in a little more detail. With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a … Read More
How the chain came off Surbiton Cycles’ recent ad campaign
Surbiton Cycles — Ad Campaign Analysis We’ve previously written about how Evans Cycles effectively targeted their audience through clever placement and timing of their advertising — their flyers hooked to the handlebars of bikes in the racks outside Waterloo station was a perfect example of “talking to your customers where they live”, and timed to coincide with the beginning of Spring … Read More
