When we saw the sign for The Press Room go up across the street from our office our interest was sparked. The logo design looked tasteful and modern, and once we saw the interior of this new independent coffee shop we instantly had a good feeling about it. Nick, our founder, is a bit of a coffee lover, and was particularly pleased to have a cool indie producing lovingly crafted flat whites on his doorstep.
A few conversations with owner David Symons lead to an opportunity to create a promotional video that would feature on the homepage of the Press Room coffee website. The purpose was simple — to communicate the quality of the food, coffees and teas served, and the friendly attitude of the staff.
Given that the business was in its early stages, the budget was tight, but we think we delivered on the modest investment and created a promotional video that gives viewers (1000+ so far) a taste of the Press Room experience.