OpenLoop is a content management platform for coordinating complicated multi-network digital out-of-home advertising campaigns.
The purpose of the OpenLoop homepage is to demonstrate how using the service makes it easy for creative agencies and brands to load assets and publish them across multiple networks in the digital outdoor advertising space.
Hand-drawn style diagrams and charts differentiate the app from competitors, and reference the creative process of advertisement production. Elements of the platform’s interface are pulled out to explain key functionality, with carefully crafted copy that is informative yet informal.
An HTML5 video player showcases case studies of campaigns that have successfully used OpenLoop.