Our new website for this award-winning digital production company takes full advantage of responsive webs design techniques.
We’ve worked with Grand Visual for more than four years. In 2012 we had redesigned their website to better serve mobile users, and to bring their outstanding digital out-of-home production work to the fore.
That site served them well for three years, but since it launched, the company had doubled in size, opened a second office in New York City, and won a load more awards. The 2012 site was beginning to show the strain. Moreover, the company was approaching its tenth anniversary in June 2015, so the time was right for a refresh.
One of the most successful aspects of our previous design had been the way it featured the company’s award-winning work on the homepage, and we wanted to keep that aspect in place. But we also needed to give a better sense of the scale of Grand Visual’s offering, and project a brighter, bolder and more dynamic brand image.
In the three years the existing site had been running, a large library of blog posts and case studies had built up, so we wanted to avoid a major data migration or need to rework past content. Consequently we stayed with WordPress as the CMS, but set about a major front-end change. We developed a responsive website design that took advantage of the full range of devices and screen sizes from smartphones to wide-screen cinema displays.
The previous homepage had focused solely on the work the company created, but with the new design we wanted to create more of a shop front for the whole site — to feature not only the work, but also services offered, thought leadership, awards won and the team. We also decided to make a large contact form in the footer the primary call to action of every page.
The result was a big & bold responsive website that effectively communicates the dynamism of this now decade-old digital production house.