Stand out from the crowd — find your origin story

Two children play as superheroes — find your origin story
Origin stories aren’t just for super heroes — companies can have them too. And they provide a strong foundation on which to build a brand.Six years ago, I was in Los Angeles making a living as an actor and occasional screenwriter. I had worked in the entertainment industry for over a decade, and had loved it. I got to travel … Read More

How screenwriting principles can help you write better copy

Wj7gAHp copy

Screenwriting & Marketing One of the fields we frequently refer to in our work is screenwriting, so we’re often asked what screenwriting has to do with marketing. In this post, we’re going to take a look at one way screenwriting principles can be applied to copywriting for your business: the Three Act Structure. What is the Three Act Structure? The … Read More

The importance of building your tribe

A photo of Masai tribeswomen – Tribus Creative – The Importance of Building Your Tribe

What’s your tribe? A lot of people ask us where we got the name Tribus (pronounced try-bus) from, and we explain that it refers to the three ethnic divisions of Ancient Rome, and is the Latin root of the word tribe. They normally follow up by asking what a tribe has to do with what we do — our answer … Read More

How to show your brand values to your audience, like a pro.

A still from the Chipotle Scarecrow video — How to Show Your Brand Values Like a Pro

Brand Values Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling & values, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly line … Read More

Craft a four word story for your brand

A close-up photo of a book with Once Upon a Time handwritten on the cover — craft a four word brand story

You should be able to articulate what your organisation is about in just four words. It’s not easy, but four words is concise enough to allow your audience to process, understand, and then engage with you immediately. More than four words means there is more to process and understand, and any engagement is likely to involve you repeating, rewording or … Read More

Want to engage your prospects? Tell them a story

To engage with pospects use brand stories

How often have you visited a company’s website to read something like “we go the extra mile”, “we give one hundred and ten percent”, or “our product is best in class”? I’ve lost track of the number of companies that make those kind of statements on the homepage, but offer nothing to back them up. All the statements about service, … Read More

Brand Storytelling: How to find compelling stories


In an article for the Talk Business Magazine website, I wrote about using brand storytelling to market a company’s products and services. I drew on three examples of companies that had used compelling stories to engage the emotion or imagination of their prospective customers — Saddleback Leather (which I have mentioned before), Waitrose, and one of my own clients (discretion … Read More